THE PERSON BEHIND THE JOURNAL
Eric Morante
Fashion writer · Publishing as Beau Morante
Eric Morante writes Beau Morante, an independent fashion journal covering bridal, prom, evening and wedding-guest dressing, and mother-of-the-bride style for readers across the United States.
His work focuses on the decisions behind an occasion outfit: how a fabric looks in different light, what to ask at a fitting, how to interpret an invitation and how to plan the whole look within your own budget.
Research, with the source in view
Eric turns published sources and clearly identified retailer information into practical questions and planning guides. Sources are named where they support factual claims. Product selections are researched rather than hands-on tests unless an article explicitly says otherwise.
Beau Morante is Eric’s publishing name. It brings the journal’s occasionwear writing together under one byline.
Find Eric and Beau Morante online
Editorial and commercial relationships
Eric provides website and search work for Jan’s Boutique in Cherry Hill, New Jersey. That relationship is disclosed when the store is featured. The journal’s affiliate links are identified where they appear. As an Amazon Associate I earn from qualifying purchases.
Read our editorial approach · Send a question or correction
Explore Eric’s guides
Latest articles by Eric Morante
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Give the Dress Another Night: A Simple Occasionwear Rewear Plan
Start with the next invitation, try the dress on again and change one detail at a time. A practical way to give a favorite occasion outfit another outing.
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She Has a Wedding in 48 Hours
A wedding guest outfit plan in six chapters: choose the dress, rehearse the shoes, pack the bag and finish your makeup. Shop the Story.
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Before You Choose a Mother of the Bride Color, Ask for the Swatch
A screen is a useful starting point for color. Compare available fabric swatches, save the exact style details and look at the outfit together before ordering.
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The Prom Dress Budget Is Bigger Than the Dress: Make the Whole-Look List
Plan the complete prom budget with a cost worksheet, a worked example, fitting questions and a checklist for comparing new, borrowed and resale outfits.
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When to Buy Your Wedding Dress: The Timeline, Working Backward From Your Date
Nine to twelve months is the number everyone quotes and nobody explains. Here is what it is made of: production time, alterations time, and the appointments before them, worked backward from your wedding date.
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The Mother of the Bride Fitting: Sit, Walk and Make Room for a Hug
A fitting should include the moments between photographs. Use a simple movement conversation to explain what you need from your mother of the bride dress.
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Before You Order a Prom Dress: Read the Size Chart as Carefully as the Photo
The size on your everyday dress is only a starting point. Build a clearer prom order with current measurements, the correct chart and written answers before checkout.
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Satin, Crepe or Tulle: Compare the Fabric Before You Choose the Gown
Compare satin, crepe and tulle in real appointment conditions: light, lining, movement, complete styling and the questions to record before choosing a gown.
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What to Wear to a September Wedding: Dressing for the In-Between Season
Eighty-four at the ceremony, sixty-one by the last dance. The September wedding guest problem, split in two: the daytime dress and the nine o’clock layer, with the fabrics, colors and lengths that actually get bought.
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Before You Steam That Occasion Dress: A Care Plan for the Morning After
The party ends, but the dress still needs attention. Start with the care label, ask the right questions and avoid turning a small mark into a bigger experiment.